Childhood friends Paul Reiss and Mike Meadows have transformed their passion for ice cream into a rapidly expanding business venture called Protein Pints. What began in 2022 as homemade protein ice cream crafted in Reiss’s parents’ kitchen in Hudsonville has evolved into a successful brand now poised for national distribution. After starting with just one Meijer store in 2023 and expanding to 14 locations in 2024, Protein Pints is preparing to launch in approximately 1,800 Kroger stores across the United States. The MSU startup continues to develop new flavors at Grand Rapids’ Downtown Market, where they first started hand-packing their unique protein-infused ice cream, with coffee and cookies and cream varieties on the horizon. To read the article, click here.
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About the MSU Innovation Center:
The MSU Innovation Center combines research partnerships, technology transfer, and startup support for MSU faculty who aim to see their research applied to make the world a better place.
Composed of Business Connect, MSU Technologies, and Spartan Innovations, the MSU Innovation Center aims to amplify the impact of faculty research and drive economic growth while positively impacting society to solve real-world challenges with cutting-edge ideas.
Through mutually beneficial, long-term partnerships with the private sector, we connect MSU faculty with companies for corporate-sponsored research collaborations. We also play a key role in facilitating the commercialization and public use of technologies and copyrightable materials, moving MSU’s innovations from the lab to the marketplace. Importantly, we provide significant support for faculty entrepreneurs in establishing startup companies based on technologies developed at MSU.