Positioning Your Research for Industry Impact
How to Get Started Engaging with Corporate Partners
Partnering with a corporate organization to advance, scale, or commercialize your research is one of the most powerful ways MSU faculty can translate innovation into real-world impact. Whether you’re exploring your first industry collaboration or looking to deepen existing relationships, this site is your guide. Here, you’ll find practical tools, success stories, and expert insights to help you position your research for industry relevance—and to connect with the MSU Innovation Center, your partner in building meaningful, productive relationships with the private sector.
Identifying Prospective Corporate Partners
Learn how to identify and connect with industry partners for research collaborations by leveraging personal networks, external tools, and university support systems.
Marketing Yourself and Your Research
Discover effective strategies for pitching your research to attract corporate interest, highlighting alignment with the company’s current needs, and demonstrating the potential impact of your research.
Navigating Corporate Relationships
Gain insights into industry expectations and how they differ from academia, and discover effective strategies for managing and sustaining productive relationships with corporate partners.
Ready to Explore a Partnership?
The MSU Innovation Center serves as a bridge between faculty and industry, helping researchers turn ideas into impact. From identifying potential partners and navigating contracts to protecting intellectual property and securing funding, the Innovation Center provides personalized support at every stage of collaboration. Whether you’re new to industry engagement or managing an ongoing partnership, our team is here to help you connect, communicate, and succeed. Are you ready to have a conversation about corporate partnership opportunities? Click Below!