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GreenLight Announces Finalists, Whirlpool Partnership

Twenty four teams of finalists have been selected to compete in the third annual GreenLight Business Model Competition.

With opportunities to win up to $50,000 in cash prizes, these finalists will present their business concepts in front of an expert panel and live audience at MSU’s Wharton Center for Performing Arts in East Lansing on Tuesday, March 31, 2015 from 3 to 8 p.m.

Finalist teams include: 

  • 6ix LLC
  • Acetylcholine Regulating Device
  • AdLuminate
  • Airway Innovations
  • Athletitrack
  • AutomowticCo
  • Bringitt
  • DetectIR
  • Fathom
  • GAIA, LLC
  • GATHRD LLC
  • Michigan Smart Lighting
  • OneSound
  • Promote Living
  • RainDance Recovery
  • Safety Sit
  • SroundMe
  • SS Equestrian Center
  • SteriDev
  • Thermetrics
  • Unfettered Energy
  • Vandergen
  • Video Brains
  • Vortex  

New this year is the Best Home Appliance Innovation Award, sponsored by Michigan-basedWhirlpool Corporation. With a focus on consumer needs, and finding relevant solutions for homes around the world, Whirlpool Corporation partners with Spartan Innovations and GreenLight Michigan to create the $5,000 Home & Housewares Award, promoting purposeful innovation that helps keep homes running smoothly.

"Whirlpool Corporation recognizes that to succeed in open innovation we need to truly be open," said Noel Dolan, Senior Manager of Open Innovation at Whirpool. "Partnering with GreenLight is a win-win on multiple levels. We fully realize innovation doesn't only come from within our four walls and hope this project is the start of a more long-term partnership."

GreenLight Michigan was co-created by Spartan Innovations in the MSU Innovation Center and Michigan State University Federal Credit Union, and is sponsored by the Michigan Economic Development Corporation, Lansing Economic Area Partnership, Whirlpool Corporation, M3 Group, Brooks Kushman PC, Foster Swift PC, and other sponsors.

Working to expand entrepreneurship and small business success in Michigan, the final GreenLight Michigan event includes winners of recent regional GreenLight events in Detroit, Port Huron and Flint.

“Our partnerships allow us to support great ideas and innovators from around the state,” said Paul Jaques, director of student and community engagement at Spartan Innovations. “Michigan startups have ideas and talent that can compete on a global scale. We’re proud to offer this opportunity, in addition to the funding support, to help grow small business and entrepreneurship.”

The public is invited join the live audience in cheering on their favorite ideas, and to attend the networking reception and awards presentation that follows. Learn more about this event and register at www.greenlightmichigan.com.