
Partnering with Industry at MSU

Unlock the Power of Industry Collaboration
Discover how MSU faculty are advancing research, innovation, and student success through strategic corporate partnerships.
At Michigan State University, our faculty are driving innovation that transforms industries and communities. By partnering with corporate leaders, MSU researchers gain access to real-world challenges, new funding opportunities, and pathways to amplify the impact of their work. Whether you’re developing breakthrough technologies or exploring applied research, the MSU Innovation Center is here to help you connect, collaborate, and create lasting value. Discover how your expertise can shape the future—together with industry.

Why Collaborate with Industry
Did you know that collaborating with industry can enhance research capabilities, provide diverse funding opportunities, and foster innovative technologies? Dive in to unlock the potential of corporate partnerships and elevate your academic endeavors.
Learning Topics:
- Benefits of Partnering with Industry: Explore how collaboration with industry can enhance research capabilities, provide diverse funding opportunities, help students bridge the gap between academia and the workforce, and drive innovative solutions.
- Types of Corporate Partnerships: Understand the various forms of corporate partnerships, how they can be customized to meet research, industry, and academic goals, and fund groundbreaking solutions to real-world challenges.
- Corporate Research Funding Opportunities: Search industry request for proposal (RFP) sources to discover diverse funding avenues available through corporate collaborations that support innovative research projects.

Positioning Your Research for Industry Impact
Unlock the potential of your research by appealing to industry needs and driving impactful collaborations. Learn how to identify prospective corporate partners, market yourself and your research, and address industry-specific challenges to foster successful collaborations.
Learning Topics:
- Identifying Prospective Corporate Partners: Learn how to identify and connect with industry partners for research collaborations by leveraging personal networks, external tools, and university support systems.
- Marketing Yourself and Your Research: Discover effective strategies for pitching your research to attract corporate interest, highlighting alignment with the company’s current needs, and demonstrating the potential impact of your research.
- Navigating Corporate Relationships: Gain insights into industry expectations and how they differ from academia, and discover effective strategies for managing and sustaining productive relationships with corporate partners.

Faculty Spotlights: Successful Collaborations
Explore inspiring examples of MSU faculty who have successfully partnered with industry through our collection of success stories and case studies. These narratives showcase innovative research, impactful collaborations, and the tangible benefits achieved through these partnerships. By learning from the experiences of your peers, you can gain valuable insights and strategies to enhance your own industry collaborations.
Ready to Explore a Partnership?
The MSU Innovation Center serves as a bridge between faculty and industry, helping researchers turn ideas into impact. From identifying potential partners and navigating contracts to protecting intellectual property and securing funding, the Innovation Center provides personalized support at every stage of collaboration. Whether you’re new to industry engagement or managing an ongoing partnership, our team is here to help you connect, communicate, and succeed. Are you ready to have a conversation about corporate partnership opportunities? Click Below!