Startup Archives - MSU Innovation Center

drone

Student Startup of the Year: AG3 Labs Builds LowCost Drone Swarms for Realistic Training 

By Keith Rouse

AG3 Labs, a student-founded startup, develops low-cost, highly maneuverable drone systems for military and defense training. Designed to fly in coordinated swarms with repeatable flight patterns, these drones serve as realistic aerial targets, enabling teams to train against agile unmanned threats common in modern conflicts.  Unlike multipurpose drone platforms containing advanced sensors and computing systems, AG3 Labs …

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BRCĒ

MSU student entrepreneurs land deal on ABC’s ‘Shark Tank’

MSU Today

Michigan State University student entrepreneurs Madhav Aggarwal and Tanvi Gadamsetti, co-founders of BRCĒ, secured a $300,000 investment during their appearance on ABC’s “Shark Tank,” which aired on March 4, 2026, bringing their student-built venture from campus to one of the largest stages for entrepreneurship. The deal came after the founders pitched their venture to the panel …

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Athlete

BRCĒ: Inside the MSU startup aiming to revolutionize athletes’ footwear

The State News

A group of Michigan State University students is making waves in the entrepreneurial world with their innovative company, BRCĒ (pronounced “brace”). What began as a simple idea for better shoelaces has blossomed into a business gaining both national and international recognition. BRCĒ was founded by CEO and computer science junior Madhav Aggarwal, who initially worked …

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Candy

Student start-up Zolli Candy aims to make people smile

The State News

“No means no!” are words that every kid hears when their parents tell them not to buy something while shopping, stay up late or eat that piece of candy. One more piece of candy is too much sugar… right? For finance sophomore Alina Morse, no didn’t mean no. After her dad refused a lollipop at …

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EeroQ

EeroQ Named The 2025 MSU Startup Of The Year

PR Newswire

EeroQ, a Chicago-based quantum computing company, has been recognized as Michigan State University’s 2025 Startup of the Year for its revolutionary approach to quantum computing. The company, co-founded by MSU Associate Professor Johannes Pollanen, utilizes a patented chip design featuring individual electrons floating on superfluid helium that works with existing chip fabrication technology. This innovation …

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Protein Pints

West Michigan Protein Pints to hit nationwide store shelves soon

Fox 17

Childhood friends Paul Reiss and Mike Meadows have transformed their passion for ice cream into a rapidly expanding business venture called Protein Pints. What began in 2022 as homemade protein ice cream crafted in Reiss’s parents’ kitchen in Hudsonville has evolved into a successful brand now poised for national distribution. After starting with just one …

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Quantum

2025 MSU Startup of The Year-EeroQ Quantum Hardware: Advancing Quantum Computing to New Frontiers

There are currently less than ten different ways to build a quantum computer, each having the potential to revolutionize problem-solving across industries. While major corporations such as Google, Amazon, Microsoft, and IBM pursue quantum advancements using traditional models, a Michigan State University (MSU) startup is forging a new path. EeroQ (pronounced “Arrow Q”), winner of …

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discoveries

Did you know Spartans helped shape these world-changing discoveries?

MSU Today

Spartans are natural innovators. They push the limits of discovery and create solutions that benefit all of us. In fact, Michigan State University is ranked in the top 50 of the National Academy of Inventors’ list of top U.S. universities granted utility patents and has been a top 100 university globally for 11 consecutive years. …

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Crop

2025 MSU Tech Transfer Achievement Award-Bruno Basso’s Crop Yield Modeling System

As climate change continues to challenge agriculture with extreme weather events and prolonged droughts, and consumers demand more sustainable food options, farmers are increasingly seeking data-driven solutions to produce sustainable food production while making profit and reducing environmental impact. While agriculture feeds the world, it still impacts water quality and contributes approximately 10% of global …

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