BRCĒ: Inside the MSU startup aiming to revolutionize athletes’ footwear
A group of Michigan State University students is making waves in the entrepreneurial world with their innovative company, BRCĒ (pronounced “brace”). What began as a simple idea for better shoelaces has blossomed into a business gaining both national and international recognition. BRCĒ was founded by CEO and computer science junior Madhav Aggarwal, who initially worked …