Mercedes Benz Financial is modernizing with innovative, entrepreneurial students at Michigan State University. What began as a meeting with MSU's Business-CONNECT to explore collaboration became a project with the Institute for Entrepreneurship & Innovation at MSU’s Broad College of Business and Lansing Economic Area Partnership to develop out-of-the-box ideas for the Mercedes Benz brand.
MSU x Mercedes Benz partnership events take place in the MSU Innovation Center’s 300 Room, partnering Mercedes Benz’ employees with entrepreneurial students to learn about strategic planning, and business modeling.
“Partnerships with innovative companies like Mercedes Benz are always beneficial to our entrepreneurial environment here at Michigan State,” said Ken Szymusiak, Managing Director of the Institute for Entrepreneurship & Innovation at Broad College of Business. “This partnership will help both Mercedes employees and MSU students seen new angles on previously existing ideas and think creatively for implementing new ideas.”
The 300 Room, located across from the Hatch, at 325 E. Grand River Ave. in East Lansing Michigan is the co-branded working space for Mercedes Benz events.